The year was 1933. The Proctor and Gamble Company introduced a new product that was sold to commercial bakeries. It was called Sweetex Pure Vegetable Shortening and was described as "The High-Ratio shortening for cakes of better taste, texture, and keeping quality, for superior icings".
In that same year, Sonny Boy was born. Somehow, somewhere Sonny and Sweetex came together just about the time of his first birthday. As he posed atop the Sweetex container on that occasion, who could have known or predicted that some years later he would be, among other things, a musician, singer, and songwriter. Among many songs composed by Sonny was the now famous take-off of the Smokey the Bear song. While the original words were,
Prowlin' and a growlin' and a sniffin' the air.
He can find a fire before it starts to flame.
That's why they call him Smokey,
That was how he got his name."
Sonny's version changed the bear to a rabbit known as "Dopey the Hare" and the song became;
"Dopey the Hare, Dopey the Hare.
Jumpin' and a skippin' right into the fire.
He can't smell a fire until he's burnt like toast.
That's why they call him Dopey,
Now we have a rabbit roast."
One of the other things Sonny was known for was his somewhat unusual sense of humor.